Posts Tagged ‘ott’
Dealer Marketing Magazine: Meet Ed Steenman
Although the advertising industry has become more complex and heavily analyzed, creativity remains at its core. Successful advertising campaigns must still break through the noise with engaging, innovative content rather than relying on overused, dull approaches. My mission has always been to brand dealerships differently, focusing on their involvement in the community rather than just selling cars.
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The Covid-19 pandemic has changed many aspects of our lives, including the way we work, learn, shop and communicate. In regards to consumer video consumption, the pandemic hasn’t so much changed the paradigm as it has advanced significant trends already in motion, mainly the impacts of cord cutting and streaming on the growth of digital video and the continued audience erosion of traditional TV.
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