Archive for April 2026

There’s a narrative out there that programmatic media buying is the future and everything else is on the way out.

That’s not what’s happening.

What’s actually happening is simpler—and more problematic. People are confusing tools, using them the wrong way, and then blaming the results when they don’t perform.

In this conversation, Jackson Del Weaver and Keith Samuels, hosts of the Media Insultants podcast, sit down with longtime agency owner and media buyer Ed Steenman of Steenman Associates to break down linear vs. programmatic audio buying, where each works, where each falls short, and how to actually use the right tool for the job.