Archive for January 2025
The New Age of Branding: Data, Creativity, and Streaming TV
When I started in this business some 30 years ago, the process of developing an ad campaign relied heavily on creative teams—art directors, copywriters, and creative directors—who would collaborate to craft the ads and campaigns. While I loved the special magic and energy of these in-person sessions, the process was hit-or-miss. Today, ad creation is…
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