The New Age of Branding: Data, Creativity, and Streaming TV

Streaming TV allows you to combine creativity and data in new and exciting ways

When I started in this business some 30 years ago, the process of developing an ad campaign relied heavily on creative teams—art directors, copywriters, and creative directors—who would collaborate to craft the ads and campaigns. While I loved the special magic and energy of these in-person sessions, the process was hit-or-miss. Today, ad creation is…

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