Archive for January 2022

According to a study by the Association for National Advertisers, direct marketers still prefer email by a substantial margin for reaching people, despite social media rise. As reported by Ad Age today, the “Response Rate Report 2021: Performance and Cost Metrics Across Direct Media” revealed that email was the most used direct medium across business-to-business,…

Happy to make a 2nd appearance on the Media Insultant podcast this morning to talk about two of my favorite things- cars and advertising. #automotivemarketing #mediainsultant Media Insultant – Thursday Edition 1.13.22 The Birds give Audacy the bird and Steenman is back with an update on the car biz. from Jackson Weaver on Vimeo.