Dealer Marketing Magazine: Meet Ed Steenman

Ed Steenman is a member of the Dealer Marketing Magazine Expert Panel

Although the advertising industry has become more complex and heavily analyzed, creativity remains at its core. Successful advertising campaigns must still break through the noise with engaging, innovative content rather than relying on overused, dull approaches. My mission has always been to brand dealerships differently, focusing on their involvement in the community rather than just selling cars.

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Has Marketing Gone Too Digital?

 Good Article from Marketing Daily on the state or traditional media today.  Be sure to read the comments section as well. “The marketing industry has been focused — and somewhat obsessed — with digital for the better part of the last decade. The result is a massive shift in resources and investments toward digital marketing.…

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Congratulations, Edgar

In case you hadn’t heard former Seattle Mariner Edgar Martinez had his number retired in front of full stadium,  He’s a Seattle legend and a wonderful guy.  We should know, we had the pleasure of working with him for a number of years with our long time (and still) client Aqua Quip.  Remind us to…

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