What’s your favorite Holiday movie? Home Alone? A Xmas story? Wonderful Life? I personally love the tradition of watching Die Hard ever year even though there are those naysayers who believe it’s not really a “Christmas” movie. To them I say Bah- Humbug! Whatever you choose, holiday movies are one thing we can still enjoy…

Read More

Here is a link to the presentation from today’s Bridal Show Producers Summit. Honored to work with this group and share ideas and strategies to create success for this group moving forward. https://www.dropbox.com/s/0m7h4ablgykr03s/Bridal%20Summit%20Google%20My%20Business%20Steenman%20Presentation.pdf?dl=0

Read More
Mostly Automotive Marketing Logo

Mostly Automotive Marketing picked up my OTT article and invited me to do their Podcast! Humbled and honored to be the first member of Dealer Marketing Magazine “Expert Panel” to be interviewed by them. View video here, listen on your favorite podcast platform: https://linktr.ee/mamwmw or link directly to podcast episode: https://anchor.fm/matt-wilson50/episodes/OTT–Big-Words-with-Ed-Steenman-em0o8t

Read More
blank

The KANTAR Covid-19 Barometer study identified three significant changes predicted to remain sticky in our post-pandemic world, to which consumer products and brands will need to adapt. (1) A new wave of digital shoppers will emerge, (2) An extended period of value-consciousness, (3) Localism as a mainstream movement. Using the foundation of these three core trends, and particularly the acknowledgement that on-line shopping will continue to evolve, businesses that position themselves as most responsive are mostly likely to survive and thrive. The world of on-line search has changed significantly over the recent period and today involves many more paths to purchase. Updated Search Engine Optimization SEO is vital and the time to revisit it is now.

Read More
blank

Today your dealership needs every advantage and a strong locally-focused SEO strategy is more important than ever. One key way to drive organic search results to your dealership is through a properly optimized Google My Business (GMB) listing. In case you’re not familiar (or it’s been a while), Google My Business is a free easy-to-use…

Read More