Dealer Marketing Magazine: Meet Ed Steenman

Ed Steenman is a member of the Dealer Marketing Magazine Expert Panel

Although the advertising industry has become more complex and heavily analyzed, creativity remains at its core. Successful advertising campaigns must still break through the noise with engaging, innovative content rather than relying on overused, dull approaches. My mission has always been to brand dealerships differently, focusing on their involvement in the community rather than just selling cars.

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Auburn Volkswagen. And what a ride it’s been

Collage of advertising work provided to Auburn Volkswagen by Steenman

It is with such mixed feelings that I say goodbye to Matthew Welch and our time together at Auburn Volkswagen.  More than a client, more than a friend or even mentor, Matthew is one of those clients that believes and behaves in a way that is hard to describe.  16 years of working together to…

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Thank you Vegas Auto Fest

What a fantastic event this year. Record engagement and attendance, great weather (Hey, it’s Vegas) and fantastic sponsors and partners made it the best ever. Thank you for letting us be a part of it. Check out some of the photography and imaging associated with the 2021 event. INSTAGRAM TUBE

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Mostly Automotive Steenman OTT Interview

Mostly Automotive Marketing Logo

Mostly Automotive Marketing picked up my OTT article and invited me to do their Podcast! Humbled and honored to be the first member of Dealer Marketing Magazine “Expert Panel” to be interviewed by them. View video here, listen on your favorite podcast platform: or link directly to podcast episode:–Big-Words-with-Ed-Steenman-em0o8t

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Google My Business: Expert SEO Tips for Auto Dealers

Today your dealership needs every advantage and a strong locally-focused SEO strategy is more important than ever. One key way to drive organic search results to your dealership is through a properly optimized Google My Business (GMB) listing. In case you’re not familiar (or it’s been a while), Google My Business is a free easy-to-use…

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Steenman chosen from 600 Automotive Experts for elite Dealer Marketing Expert Panel.

dealer marketing magazine logo

Their search for the best automotive experts started with just over 600 people. A short list of 124 experts followed and now we are here.  Dealer Marketing Magazine has chosen Ed Steenman as a member of their prestigious Dealer Marketing Expert Panel. The panel consists of 30 Experts across various marketing and business categories in the…

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Our PR Trifecta: Curbed, Improb, and New Atlas

Mission accomplished. Our client, Caravan Outfitter based in Seattle is an amazing small camper van.   They had been using adwords and social media tactics to try and gain visibility- achieving only limited success on a national level. They came to use seeking broader exposure and in researching, we discovered 3 national on-line sites that focused…

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Michael Dixon TV Shoot

What a “kick” it was to work with new Seahawks Punter Michael Dixon on a new set of ads for longtime client Campbell Nissan.  Yes, he’s wearing a Referee outfit in one spot, and yes, that’s him with a real goat.

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Auto dealerships suing Autotrader for $1.5 million in Landmark case.

When audience measurement moved from ‘ratings’ (estimates) to ‘page views’ (trackable) so did the ultimate accountability of the media seller to deliver their promised eyeballs.  But to what degree?  Now two New York car dealerships are suing Autotrader for $1.5 million over allegations that the online car-selling giant double-counted the number of shoppers viewing its…

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