Event Marketing That Goes Beyond the Ads
At Steenman Associates, our focus is on event marketing that increases attendance, boosts booth sales, and builds stronger events over time.
Our work on the Evergreen Spring Home Show is a great example of that approach in action.
The campaign itself was anchored in a strong Meta (Facebook & Instagram) ticket sales strategy, supported by traditional media including TV, giving us both targeted conversion and broad reach.
But what we’re most proud of is what happened beyond the ads.
We looked strategically at how we could increase event attendance and create more value for the show, and saw an opportunity to go deeper than promotion. Instead of just marketing the show, we asked: how do we make it more compelling to attend?
That led to the idea of adding a large-scale flower, tree, and plant sale – something that would bring in new audiences and give people a fresh reason to show up. From there, our team did the legwork to identify and secure a partnership with West Coast Nursery. This didn’t just add to the show – it helped drive it.
The impact:
• Increased event attendance.
• More time on site and better attendee engagement.
• A meaningful lift in booth sales and overall event growth.
That’s how we like to think about event marketing and promotion—not just driving traffic, but building experiences that lead to higher attendance, better results, and stronger events year after year.
Because great marketing should do more than just promote the event, it should make it better.
Looking to Increase Your Event Attendance?
If you’re an event organizer, show producer, or venue looking to grow attendance, improve exhibitor results, or rethink your event marketing strategy, we’d love to talk.
We don’t just run campaigns – we help shape events that perform.
👉 Let’s connect and see how we can help grow your next event.