Three Industry Thought Leaders: Key Changes in the Automotive Industry Part Two

Dealer Marketing Magazine Steenman Feature Article

(Ed note: this article first appeared in July 2023. As of mid-September it, and the accompanying video, has received the most views of all content on the Dealer Marketing Magazine website). In Part One, Steenman engaged Hollenbeck, Phillips and Conley on Key Changes in the Retail Automotive Landscape. In Part Two, the focus shifts to understanding…

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Dealer Marketing Magazine: Meet Ed Steenman

Ed Steenman is a member of the Dealer Marketing Magazine Expert Panel

Although the advertising industry has become more complex and heavily analyzed, creativity remains at its core. Successful advertising campaigns must still break through the noise with engaging, innovative content rather than relying on overused, dull approaches. My mission has always been to brand dealerships differently, focusing on their involvement in the community rather than just selling cars.

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Welcome Pittsburgh Bridal Showcase

Pittsburgh Bridal Showcase

Pittsburgh Bridal Show has chosen Steenman Associates as their advertising agency to promote their April 2, 2023 event. Welcome aboard, we’re excited to apply our magic to help drive brides-to-be and success to your upcoming event.

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Our busy ‘return to in-person’ show season continues

Lane County Home & Garden Show

Our busy ‘return to in-person’ show season continues with digital and media campaigns for the Eugene Spring RV show this week, the Lane County Home & Garden Show (also in Eugene) next week, along with Wedding Shows and Bridal events soon in Pittsburgh, Raleigh and more. 2023 is starting off strong!

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Show Season is Back!

beautiful custom conquest email samples

Just completed a successful cycle of Wedding Shows in multiple markets and happy to say attendees are back! One of the tools our show promoters and event marketers see consistent returns from are our custom conquest email campaigns. If you’re looking to new ways to sell tickets and drive traffic, reach out and let our…

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2023 & Beyond: Connected TV’s Bright Future

Courtesy Jake Sheets; Jamloop Connected TV has had a great year in 2022. Streaming platforms increased in popularity and were able to increase investments into their content libraries and advertising capabilities. Now every streaming app has the ability to become a fully measurable ad platform – giving advertisers direct access to their target audiences. And…

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The Great YouTube “Handle” Land Grab is on

At symbol

Sunday Nov 14 was the last day for a YouTube channel to claim their new handle.  Starting this week, it’s open season to see if the YouTube ‘Handle’ you want is available. So what is a YouTube Handle and why do you need one? According to YT support “Handles are a way for you to…

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Media Insultant Special Edition. Candid discussion with Ad Agency Exec Ed Steenman

Does radio lead with it’s chin? Is OTT surpassing traditional TV at the agency level? Is Social media necessary for all clients? In this episode the Media Insultant podcast delves into some real interesting media discussions from the agency point of view. Very interesting for anyone in the media business. Our discussion is with Ed…

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