Posts by Steenman Associates
Happy holiday video wishes from team Steenman.
What’s your favorite Holiday movie? Home Alone? A Xmas story? Wonderful Life? I personally love the tradition of watching Die Hard ever year even though there are those naysayers who believe it’s not really a “Christmas” movie. To them I say Bah- Humbug! Whatever you choose, holiday movies are one thing we can still enjoy…
Read MoreGoogle My Business for Wedding Show Producers
Here is a link to the presentation from today’s Bridal Show Producers Summit. Honored to work with this group and share ideas and strategies to create success for this group moving forward. https://www.dropbox.com/s/0m7h4ablgykr03s/Bridal%20Summit%20Google%20My%20Business%20Steenman%20Presentation.pdf?dl=0
Read MoreMostly Automotive Steenman OTT Interview
Mostly Automotive Marketing picked up my OTT article and invited me to do their Podcast! Humbled and honored to be the first member of Dealer Marketing Magazine “Expert Panel” to be interviewed by them. View video here, listen on your favorite podcast platform: https://linktr.ee/mamwmw or link directly to podcast episode: https://anchor.fm/matt-wilson50/episodes/OTT–Big-Words-with-Ed-Steenman-em0o8t
Read MoreAudience growth, advances in features, targeting and data; support increased ROAS for OTT
Roughly half of US adults over 18 use at least one OTT service¹, which translates into about 182 million OTT ad spending has seen double-digit increases in recent years. There are more opportunities now available for advertisers and new attribution models that can track actions including store visits.
Read MoreWhy Now is the Time to Revisit your SEO Program
The KANTAR Covid-19 Barometer study identified three significant changes predicted to remain sticky in our post-pandemic world, to which consumer products and brands will need to adapt. (1) A new wave of digital shoppers will emerge, (2) An extended period of value-consciousness, (3) Localism as a mainstream movement. Using the foundation of these three core trends, and particularly the acknowledgement that on-line shopping will continue to evolve, businesses that position themselves as most responsive are mostly likely to survive and thrive. The world of on-line search has changed significantly over the recent period and today involves many more paths to purchase. Updated Search Engine Optimization SEO is vital and the time to revisit it is now.
Read MoreHow can I advertise on podcasts? What are ad rates for podcasts?
Podcasting provides new opportunities for local advertisers. There are podcasts to support practically every local sport as well as a wide variety of local topics. But while podcast may seem like radio, it requires a unique approach to make your sponsorships successful.
Read MoreHow does working with an independent media buyer compare to buying advertising from a local radio or television station.
Find the best ad rates on local TV stations like KING TV, KOMO TV, Q13 Fox or KIRO TV in Seattle as well as local radio stations like KIRO, KISW or KZOK. An independent media buyer can competitively shop the market to provide you the right program for your business at no additional cost to you.
Read MoreLet’s Get Washington Working Again
Washington State has been at the forefront of this crisis and we now have the opportunity to be at the forefront of the economic recovery. We ask Gov’t leaders to consider the input of local business owners and begin making plans NOW as to how we get Washington working again while keeping paramount the safety of our customers, fellow workers and our families.
Read MoreAqua Quip KJR Sportsradio Interview.
Here’s some of what we’re doing to help our clients survive these turbulent times. A big thank you to our iHeart radio partners for this initiative. https://player.fm/series/softy-dick-interviews/brian-quint-from-aqua-quip-discusses-how-his-business-is-making-accommodations-for-customers-during-the-current-situation Steenman Associates is a Seattle based advertising agency and media buying service with a specific focus on retailers, automotive and event marketers. We work with iHeart radio in…
Read MoreYour Customer Communication Survival Guide for COVID19
Automotive dealers can let customers know that they are still open for business, the best ways they can connect, and what you’re doing to keep them safe.
Read More