Posts by Steenman Associates
NEW AI TECHNOLOGY: Smart Television Advertising in ways never before possible
Here is Steenman’s first article as published in Dealer Marketing Magazine. NEW AI TECHNOLOGY: Smart Television Advertising in ways never before possible November 25, 2019 by Ed Steenman How smart is your new Smart TV? Smarter than you think. Because in addition to cool new features like streaming apps, voice control and Bluetooth compatibility, your TV is…
Read MoreSteenman chosen from 600 Automotive Experts for elite Dealer Marketing Expert Panel.
Their search for the best automotive experts started with just over 600 people. A short list of 124 experts followed and now we are here. Dealer Marketing Magazine has chosen Ed Steenman as a member of their prestigious Dealer Marketing Expert Panel. The panel consists of 30 Experts across various marketing and business categories in the…
Read MoreThe latest from the Steenman creative team.
Our PR Trifecta: Curbed, Improb, and New Atlas
Mission accomplished. Our client, Caravan Outfitter based in Seattle is an amazing small camper van. They had been using adwords and social media tactics to try and gain visibility- achieving only limited success on a national level. They came to use seeking broader exposure and in researching, we discovered 3 national on-line sites that focused…
Read MoreMichael Dixon TV Shoot
What a “kick” it was to work with new Seahawks Punter Michael Dixon on a new set of ads for longtime client Campbell Nissan. Yes, he’s wearing a Referee outfit in one spot, and yes, that’s him with a real goat.
Read MoreThe percentage of people ditching their traditional pay-TV packages is expected to skyrocket this year, according to a new study from Emarketer.
TV cord-cutting will outpace projections and increase an estimated 32.8% in 2018, according to new analysis from Emarketer. The firm projects that the total number of cord-cutters will jump from 24.9 million users in 2017 up to 33 million by the end of this year. This hike in cord-cutting comes despite an increasing number of…
Read MoreSteenman Associates is pleased to announce the addition of Tom Schaeffer to our team.
Schaeffer enjoyed a successful career with Comcast Spotlight for 16 years and was awarded entry to the Presidents Club five times for sales success and customer satisfaction. Tom has been a part of the dramatic shift as digital media has integrated into the marketing landscape and brings a wealth of market knowledge to clients who want…
Read MoreThank you BSPI
Thank you BSPI for inviting me back to your annual conference. Great time presenting and sharing advertising and digital marketing strategies, and reconnecting with friends.
Read MoreHas Marketing Gone Too Digital?
Good Article from Marketing Daily on the state or traditional media today. Be sure to read the comments section as well. “The marketing industry has been focused — and somewhat obsessed — with digital for the better part of the last decade. The result is a massive shift in resources and investments toward digital marketing.…
Read MoreAuto dealerships suing Autotrader for $1.5 million in Landmark case.
When audience measurement moved from ‘ratings’ (estimates) to ‘page views’ (trackable) so did the ultimate accountability of the media seller to deliver their promised eyeballs. But to what degree? Now two New York car dealerships are suing Autotrader for $1.5 million over allegations that the online car-selling giant double-counted the number of shoppers viewing its…
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