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Posts by Steenman Associates

Our PR Trifecta: Curbed, Improb, and New Atlas

Mission accomplished. Our client, Caravan Outfitter based in Seattle is an amazing small camper van.   They had been using adwords and social media tactics to try and gain visibility- achieving only limited success on a national level. They came to use seeking broader exposure and in researching, we discovered 3 national on-line sites that focused…

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Michael Dixon TV Shoot

What a “kick” it was to work with new Seahawks Punter Michael Dixon on a new set of ads for longtime client Campbell Nissan.  Yes, he’s wearing a Referee outfit in one spot, and yes, that’s him with a real goat.

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The percentage of people ditching their traditional pay-TV packages is expected to skyrocket this year, according to a new study from Emarketer.

TV cord-cutting will outpace projections and increase an estimated 32.8% in 2018, according to new analysis from Emarketer. The firm projects that the total number of cord-cutters will jump from 24.9 million users in 2017 up to 33 million by the end of this year. This hike in cord-cutting comes despite an increasing number of…

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Thank you BSPI

Thank you BSPI for inviting me back to your annual conference.  Great time presenting and sharing advertising and digital marketing strategies, and reconnecting with friends.

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Has Marketing Gone Too Digital?

 Good Article from Marketing Daily on the state or traditional media today.  Be sure to read the comments section as well. “The marketing industry has been focused — and somewhat obsessed — with digital for the better part of the last decade. The result is a massive shift in resources and investments toward digital marketing.…

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Auto dealerships suing Autotrader for $1.5 million in Landmark case.

When audience measurement moved from ‘ratings’ (estimates) to ‘page views’ (trackable) so did the ultimate accountability of the media seller to deliver their promised eyeballs.  But to what degree?  Now two New York car dealerships are suing Autotrader for $1.5 million over allegations that the online car-selling giant double-counted the number of shoppers viewing its…

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