Posts by Steenman Associates
Introducing Google Analytics 4: New Tracking & a New Way of Thinking
Long the industry standard for measuring digital advertising, Google Analytics launched a significant update recently. More than an update, GA4 provides a whole new paradigm on how to think about and measure web traffic. So whether you’re the guy who crunches the numbers, or needs to rely on or manage those that do, here’s a quick dive on what you need to know about the new Analytics 4.
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Great fun presenting and sharing the latest updates and best practices on Google My Business as a keynote speaker at the 2021 BSPI conference in New Orleans. Google My Business is an important part of any businesses on-line presence and Consumer and Trade Shows or Event marketers face unique challenges using GMB effectively. Tips, hacks…
Read MorePorsche Road Trip with John Polnik drops on Pluto TV
My longtime Creative Director/Associate John Polnik has hit the big time. The first season (8 episodes) of ‘PORSCHE ROAD TRIP WITH JOHN POLNIK’ just dropped on Pluto TV
Read More5 Ways to Building an Effective Digital Presence
Developing an effective digital presence is a key part of your larger marketing plan. Here are five steps that can impact your success. Keep posting, stay genuine, and watch your audience grow.
Read MoreFive Simple Tips to Quickly Boost your Business’ Social Media Following
Social media is a necessity for brands and businesses. Customers expect the companies they use to be active on these platforms and will often use your social following as a gauge of how trustworthy the business is. The benefits of social media are easy to see but gaining a following can be difficult. Here are some simple-to-use tips that can give a boost to your social media today.
Read MoreDealer Marketing Magazine Article Preview
The Covid-19 pandemic has changed many aspects of our lives, including the way we work, learn, shop and communicate. In regards to consumer video consumption, the pandemic hasn’t so much changed the paradigm as it has advanced significant trends already in motion, mainly the impacts of cord cutting and streaming on the growth of digital video and the continued audience erosion of traditional TV.
Read MoreHappy holiday video wishes from team Steenman.
What’s your favorite Holiday movie? Home Alone? A Xmas story? Wonderful Life? I personally love the tradition of watching Die Hard ever year even though there are those naysayers who believe it’s not really a “Christmas” movie. To them I say Bah- Humbug! Whatever you choose, holiday movies are one thing we can still enjoy…
Read MoreGoogle My Business for Wedding Show Producers
Here is a link to the presentation from today’s Bridal Show Producers Summit. Honored to work with this group and share ideas and strategies to create success for this group moving forward. https://www.dropbox.com/s/0m7h4ablgykr03s/Bridal%20Summit%20Google%20My%20Business%20Steenman%20Presentation.pdf?dl=0
Read MoreMostly Automotive Steenman OTT Interview
Mostly Automotive Marketing picked up my OTT article and invited me to do their Podcast! Humbled and honored to be the first member of Dealer Marketing Magazine “Expert Panel” to be interviewed by them. View video here, listen on your favorite podcast platform: https://linktr.ee/mamwmw or link directly to podcast episode: https://anchor.fm/matt-wilson50/episodes/OTT–Big-Words-with-Ed-Steenman-em0o8t
Read MoreAudience growth, advances in features, targeting and data; support increased ROAS for OTT
Roughly half of US adults over 18 use at least one OTT service¹, which translates into about 182 million OTT ad spending has seen double-digit increases in recent years. There are more opportunities now available for advertisers and new attribution models that can track actions including store visits.
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