Should you use QR codes on your streaming TV & Video ads?

90% of TV viewers in the U.S. now stream.  If you’re one of them, you’ve probably seen video ads that feature QR codes. For reference, QR codes are a type of barcode, or scannable pattern, that can contain various forms of data, like website links, account information, phone numbers, or even coupons. Using a QR code in your streaming ads can be a good idea, but it depends on specific advertising goals and the context in which you plan to use it. 

Read More