Dealer Marketing Magazine: Meet Ed Steenman

Ed Steenman is a member of the Dealer Marketing Magazine Expert Panel

Although the advertising industry has become more complex and heavily analyzed, creativity remains at its core. Successful advertising campaigns must still break through the noise with engaging, innovative content rather than relying on overused, dull approaches. My mission has always been to brand dealerships differently, focusing on their involvement in the community rather than just selling cars.

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Auburn Volkswagen. And what a ride it’s been

Collage of advertising work provided to Auburn Volkswagen by Steenman

It is with such mixed feelings that I say goodbye to Matthew Welch and our time together at Auburn Volkswagen.  More than a client, more than a friend or even mentor, Matthew is one of those clients that believes and behaves in a way that is hard to describe.  16 years of working together to…

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Introducing Google Analytics 4: New Tracking & a New Way of Thinking

Long the industry standard for measuring digital advertising, Google Analytics launched a significant update recently. More than an update, GA4 provides a whole new paradigm on how to think about and measure web traffic. So whether you’re the guy who crunches the numbers, or needs to rely on or manage those that do, here’s a quick dive on what you need to know about the new Analytics 4.

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Audience growth, advances in features, targeting and data; support increased ROAS for OTT

Best OTT Ad Progam

Roughly half of US adults over 18 use at least one OTT service¹, which translates into about 182 million OTT ad spending has seen double-digit increases in recent years. There are more opportunities now available for advertisers and new attribution models that can track actions including store visits.

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