NEW AI TECHNOLOGY: Smart Television Advertising in ways never before possible

By Steenman Associates | December 2, 2019 | Comments Off on NEW AI TECHNOLOGY: Smart Television Advertising in ways never before possible

Here is Steenman’s first article as published in Dealer Marketing Magazine. NEW AI TECHNOLOGY: Smart Television Advertising in ways never before possible November 25, 2019 by Ed Steenman How smart is your new Smart TV?  Smarter than you think. Because in addition to cool new features like streaming apps, voice control and Bluetooth compatibility, your TV is…

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The percentage of people ditching their traditional pay-TV packages is expected to skyrocket this year, according to a new study from Emarketer.

By Steenman Associates | July 24, 2018 | Comments Off on The percentage of people ditching their traditional pay-TV packages is expected to skyrocket this year, according to a new study from Emarketer.

TV cord-cutting will outpace projections and increase an estimated 32.8% in 2018, according to new analysis from Emarketer. The firm projects that the total number of cord-cutters will jump from 24.9 million users in 2017 up to 33 million by the end of this year. This hike in cord-cutting comes despite an increasing number of…

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