- TV cord-cutting will outpace projections and increase an estimated 32.8% in 2018, according to new analysis from Emarketer.
- The firm projects that the total number of cord-cutters will jump from 24.9 million users in 2017 up to 33 million by the end of this year.
- This hike in cord-cutting comes despite an increasing number of pay-TV providers forming partnerships with over-the-top (OTT) services like Netflix in an attempt to retain customers.
The percentage of people ditching their traditional pay-TV packages is expected to skyrocket this year, according to a new study from Emarketer.
The firm is projecting a 32.8% increase in 2018 for the overall number of cord-cutters: those who cancel their paid TV subscription with a cable, satellite, or telecommunications company.
This increase – far outpacing the firm’s previous projection (from July 2017) of a 22% increase for this year – would bring the total estimated cord-cutters from 24.9 million users in 2017 up to 33 million by the end of 2018.