Posts by Steenman Associates
Our busy ‘return to in-person’ show season continues
Our busy ‘return to in-person’ show season continues with digital and media campaigns for the Eugene Spring RV show this week, the Lane County Home & Garden Show (also in Eugene) next week, along with Wedding Shows and Bridal events soon in Pittsburgh, Raleigh and more. 2023 is starting off strong!
Read MoreShow Season is Back!
Just completed a successful cycle of Wedding Shows in multiple markets and happy to say attendees are back! One of the tools our show promoters and event marketers see consistent returns from are our custom conquest email campaigns. If you’re looking to new ways to sell tickets and drive traffic, reach out and let our…
Read More“I’ve possibly become the Joan Rivers of the ‘Media Insultants’ podcast”
The Media Insultants bring back Ed Steenman for not one, but TWO new episodes – one on the impact and changes in the programmatic video OTT streaming space and a second episode on automotive advertising and Ed’s predictions for 2023.
Read More2023 & Beyond: Connected TV’s Bright Future
Courtesy Jake Sheets; Jamloop Connected TV has had a great year in 2022. Streaming platforms increased in popularity and were able to increase investments into their content libraries and advertising capabilities. Now every streaming app has the ability to become a fully measurable ad platform – giving advertisers direct access to their target audiences. And…
Read MoreThe Great YouTube “Handle” Land Grab is on
Sunday Nov 14 was the last day for a YouTube channel to claim their new handle. Starting this week, it’s open season to see if the YouTube ‘Handle’ you want is available. So what is a YouTube Handle and why do you need one? According to YT support “Handles are a way for you to…
Read MoreMedia Insultant Special Edition. Candid discussion with Ad Agency Exec Ed Steenman
Does radio lead with it’s chin? Is OTT surpassing traditional TV at the agency level? Is Social media necessary for all clients? In this episode the Media Insultant podcast delves into some real interesting media discussions from the agency point of view. Very interesting for anyone in the media business. Our discussion is with Ed…
Read MoreAuburn Volkswagen. And what a ride it’s been
It is with such mixed feelings that I say goodbye to Matthew Welch and our time together at Auburn Volkswagen. More than a client, more than a friend or even mentor, Matthew is one of those clients that believes and behaves in a way that is hard to describe. 16 years of working together to…
Read MoreMedia Insultant Update
Ad agency owner and automotive marketing expert Ed Steenman talks with Media Insultant Podcast about the recent NADA automotive conference, auto dealership trends and the vehicle inventory shortage and likely effects on local dealership automotive marketing and advertising.
Read MoreWhat’s Working for Event Marketers
AVOD streaming video and email campaigns are creating some of the best ROAS in the current advertising environment for event driven marketers. In this video, OTT expert and advertising agency owner Ed Steenman outlines how to best use these tools to drive attendees to trade shows and events. . #BSPI #video #advertising #email
Read MoreMarketers plan to ramp up email use in 2022.
According to a study by the Association for National Advertisers, direct marketers still prefer email by a substantial margin for reaching people, despite social media rise. As reported by Ad Age today, the “Response Rate Report 2021: Performance and Cost Metrics Across Direct Media” revealed that email was the most used direct medium across business-to-business,…
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