Posts by Steenman Associates
Media Insultant Update
Ad agency owner and automotive marketing expert Ed Steenman talks with Media Insultant Podcast about the recent NADA automotive conference, auto dealership trends and the vehicle inventory shortage and likely effects on local dealership automotive marketing and advertising.
Read MoreWhat’s Working for Event Marketers
AVOD streaming video and email campaigns are creating some of the best ROAS in the current advertising environment for event driven marketers. In this video, OTT expert and advertising agency owner Ed Steenman outlines how to best use these tools to drive attendees to trade shows and events. . #BSPI #video #advertising #email
Read MoreMarketers plan to ramp up email use in 2022.
According to a study by the Association for National Advertisers, direct marketers still prefer email by a substantial margin for reaching people, despite social media rise. As reported by Ad Age today, the “Response Rate Report 2021: Performance and Cost Metrics Across Direct Media” revealed that email was the most used direct medium across business-to-business,…
Read MoreMedia Insultants: Round 2
Happy to make a 2nd appearance on the Media Insultant podcast this morning to talk about two of my favorite things- cars and advertising. #automotivemarketing #mediainsultant Media Insultant – Thursday Edition 1.13.22 The Birds give Audacy the bird and Steenman is back with an update on the car biz. from Jackson Weaver on Vimeo.
Read MoreExpertise.com selects Steenman as one of the top agencies in the Seattle area.
At Expertise.com, they make it easy to find the best local experts, every time. Expertise.com promises to features only objectively quantified and qualified professionals. Their proprietary research and selection process claims to identify the top service professionals in over 200 different industries across the top cities in the United States. Every month they help over…
Read MoreMedia Insultant Special Guest
What great fun to be a special guest on Media Insultant Podcast today! Got to talk all things automotive and impact on advertising revenue for local broadcasters with Keith and Jackson. #automotivemarketing #advertising #mediainsultant
Read MoreThank you Vegas Auto Fest
What a fantastic event this year. Record engagement and attendance, great weather (Hey, it’s Vegas) and fantastic sponsors and partners made it the best ever. Thank you for letting us be a part of it. Check out some of the photography and imaging associated with the 2021 event. INSTAGRAMhttps://www.instagram.com/vegasautofest/?hl=enWEBSITEhttps://www.vegasautofest.com/FACEBOOKhttps://www.facebook.com/VegasAUTOFESTYOU TUBEhttps://www.youtube.com/watch?v=JfPdFrlV1ew
Read MoreIntroducing Google Analytics 4: New Tracking & a New Way of Thinking
Long the industry standard for measuring digital advertising, Google Analytics launched a significant update recently. More than an update, GA4 provides a whole new paradigm on how to think about and measure web traffic. So whether you’re the guy who crunches the numbers, or needs to rely on or manage those that do, here’s a quick dive on what you need to know about the new Analytics 4.
Read MorePorsche Road Trip with John Polnik drops on Pluto TV
My longtime Creative Director/Associate John Polnik has hit the big time. The first season (8 episodes) of ‘PORSCHE ROAD TRIP WITH JOHN POLNIK’ just dropped on Pluto TV
Read More5 Ways to Building an Effective Digital Presence
Developing an effective digital presence is a key part of your larger marketing plan. Here are five steps that can impact your success. Keep posting, stay genuine, and watch your audience grow.
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