Marketing & Advertising
That’s A Wrap (for now)!
Been doing the advertising/publicity for the Evergreen Shows longer than I can remember. This weekend will be their largest home show (by booth count) ever. Thanks team KOMO TV + our other media partners for lots of coverage beyond the base buys. We appreciate you! For me, this wraps up over six months of almost…
Read MoreDealer Marketing Magazine: Meet Ed Steenman
Although the advertising industry has become more complex and heavily analyzed, creativity remains at its core. Successful advertising campaigns must still break through the noise with engaging, innovative content rather than relying on overused, dull approaches. My mission has always been to brand dealerships differently, focusing on their involvement in the community rather than just selling cars.
Read MoreHas Marketing Gone Too Digital?
Good Article from Marketing Daily on the state or traditional media today. Be sure to read the comments section as well. “The marketing industry has been focused — and somewhat obsessed — with digital for the better part of the last decade. The result is a massive shift in resources and investments toward digital marketing.…
Read MoreCongratulations, Edgar
In case you hadn’t heard former Seattle Mariner Edgar Martinez had his number retired in front of full stadium, He’s a Seattle legend and a wonderful guy. We should know, we had the pleasure of working with him for a number of years with our long time (and still) client Aqua Quip. Remind us to…
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