Developing an effective digital presence is a key part of your larger marketing plan. This is true even if you don’t offer virtual services or run an ecommerce store. Statistics from January 2021 show that nearly 60% of the global population are active online.
You aren’t going to convert half the world into your loyal brand followers. However, it demonstrates how wide this pool of opportunity actually runs. Read on as we discuss five ways to help your business thrive in the online market.
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Regardless of your niche, online audiences and potential customers are looking for value in your business. This isn’t just about the tangible goods or services you provide. It’s also focused on your expertise and, indirectly, how genuine your intentions are.
Take the lead and be the expert that your clients are looking for. Create content that provides real value and useful information – even if it means quoting competitors. It establishes in the customer’s eyes that they are your primary concern.
There’s no need to create studies or write an academic paper. Even by compiling resources or making infographics, you demonstrate authenticity.
Create connections offline
Your goal is an online presence, but that doesn’t bar you from networking offline. After all, every online user is a real person who is still interested in connection.
Put yourself in the spaces that fellow experts and potential clients occupy. Keep an eye out for conferences, seminars, and workshops. Attending these events gives others a chance to meet you – or more accurately, the face of your business.
While it might seem old school, business cards are still a personal way to connect and direct people to your online accounts. https://businesscards.co/ is a great free option. Here you can include your website, contact info, and social media handles for them to follow.
Engage with your followers
Again, the followers you interact with on social media sites are actual people. Acknowledging their support is a great opportunity to solidify their loyalty. You can create memorable connections by interacting with those interested in your brand.
For example, follow your audience back. You don’t need to follow every account, but look for your most active audience members and fellow business accounts. Share content, respond to comments, and answer your DMs.
As a result, your followers will develop a sense of trust in your and, subsequently, your business.
Stay active on multiple platforms
It’s important to show up where potential customers will find you. This means you ought to have active accounts on a variety of platforms. Choosing at least three sites will give you a wide enough net for establishing your brand.
Before you set up your accounts, think about which platforms will suit your business the most. This article is a helpful guide about the purposes and possibilities for different social sites.
Take time to plan exactly where you’ll be seen. Think about the most suitable posting types for your business, where untapped opportunities are hiding, and expectations regarding post frequency.
Stick to your branding
Finally, take care to stick to your branding. When you set out to grow your online presence, your goal is to be memorable and recognizable.
If your design, values, and tone are not clearly anchored, your branding can drift off course. To increase your brand consistency, write it all down.
What are the colors and designs used in your brand? What is your tone of voice? Create example phrases and reference pages to stay on track.
It may seem challenging to grow your digital presence. However, these five steps will have a dramatic impact on your success. Keep posting, stay genuine, and watch your audience grow.