Why Now is the Time to Revisit your SEO Program
The KANTAR Covid-19 Barometer study identified three significant changes predicted to remain sticky in our post-pandemic world, to which consumer products and brands will need to adapt. (1) A new wave of digital shoppers will emerge, (2) An extended period of value-consciousness, (3) Localism as a mainstream movement. Using the foundation of these three core trends, and particularly the acknowledgement that on-line shopping will continue to evolve, businesses that position themselves as most responsive are mostly likely to survive and thrive. The world of on-line search has changed significantly over the recent period and today involves many more paths to purchase. Updated Search Engine Optimization SEO is vital and the time to revisit it is now.
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How can I advertise on podcasts? What are ad rates for podcasts?
Podcasting provides new opportunities for local advertisers. There are podcasts to support practically every local sport as well as a wide variety of local topics. But while podcast may seem like radio, it requires a unique approach to make your sponsorships successful.
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How does working with an independent media buyer compare to buying advertising from a local radio or television station.
Find the best ad rates on local TV stations like KING TV, KOMO TV, Q13 Fox or KIRO TV in Seattle as well as local radio stations like KIRO, KISW or KZOK. An independent media buyer can competitively shop the market to provide you the right program for your business at no additional cost to you.
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Aqua Quip KJR Sportsradio Interview.
Here’s some of what we’re doing to help our clients survive these turbulent times. A big thank you to our iHeart radio partners for this initiative. https://player.fm/series/softy-dick-interviews/brian-quint-from-aqua-quip-discusses-how-his-business-is-making-accommodations-for-customers-during-the-current-situation Steenman Associates is a Seattle based advertising agency and media buying service with a specific focus on retailers, automotive and event marketers. We work with iHeart radio in…
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Google My Business: Expert SEO Tips for Auto Dealers
Today your dealership needs every advantage and a strong locally-focused SEO strategy is more important than ever. One key way to drive organic search results to your dealership is through a properly optimized Google My Business (GMB) listing. In case you’re not familiar (or it’s been a while), Google My Business is a free easy-to-use…
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NEW AI TECHNOLOGY: Smart Television Advertising in ways never before possible
Here is Steenman’s first article as published in Dealer Marketing Magazine. NEW AI TECHNOLOGY: Smart Television Advertising in ways never before possible November 25, 2019 by Ed Steenman How smart is your new Smart TV? Smarter than you think. Because in addition to cool new features like streaming apps, voice control and Bluetooth compatibility, your TV is…
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Steenman chosen from 600 Automotive Experts for elite Dealer Marketing Expert Panel.
Their search for the best automotive experts started with just over 600 people. A short list of 124 experts followed and now we are here. Dealer Marketing Magazine has chosen Ed Steenman as a member of their prestigious Dealer Marketing Expert Panel. The panel consists of 30 Experts across various marketing and business categories in the…
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Our PR Trifecta: Curbed, Improb, and New Atlas
Mission accomplished. Our client, Caravan Outfitter based in Seattle is an amazing small camper van. They had been using adwords and social media tactics to try and gain visibility- achieving only limited success on a national level. They came to use seeking broader exposure and in researching, we discovered 3 national on-line sites that focused…
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Michael Dixon TV Shoot
What a “kick” it was to work with new Seahawks Punter Michael Dixon on a new set of ads for longtime client Campbell Nissan. Yes, he’s wearing a Referee outfit in one spot, and yes, that’s him with a real goat.
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The percentage of people ditching their traditional pay-TV packages is expected to skyrocket this year, according to a new study from Emarketer.
TV cord-cutting will outpace projections and increase an estimated 32.8% in 2018, according to new analysis from Emarketer. The firm projects that the total number of cord-cutters will jump from 24.9 million users in 2017 up to 33 million by the end of this year. This hike in cord-cutting comes despite an increasing number of…
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Steenman Associates is pleased to announce the addition of Tom Schaeffer to our team.
Schaeffer enjoyed a successful career with Comcast Spotlight for 16 years and was awarded entry to the Presidents Club five times for sales success and customer satisfaction. Tom has been a part of the dramatic shift as digital media has integrated into the marketing landscape and brings a wealth of market knowledge to clients who want…
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Thank you BSPI
Thank you BSPI for inviting me back to your annual conference. Great time presenting and sharing advertising and digital marketing strategies, and reconnecting with friends.
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Has Marketing Gone Too Digital?
Good Article from Marketing Daily on the state or traditional media today. Be sure to read the comments section as well. “The marketing industry has been focused — and somewhat obsessed — with digital for the better part of the last decade. The result is a massive shift in resources and investments toward digital marketing.…
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Auto dealerships suing Autotrader for $1.5 million in Landmark case.
When audience measurement moved from ‘ratings’ (estimates) to ‘page views’ (trackable) so did the ultimate accountability of the media seller to deliver their promised eyeballs. But to what degree? Now two New York car dealerships are suing Autotrader for $1.5 million over allegations that the online car-selling giant double-counted the number of shoppers viewing its…
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Congratulations, Edgar
In case you hadn’t heard former Seattle Mariner Edgar Martinez had his number retired in front of full stadium, He’s a Seattle legend and a wonderful guy. We should know, we had the pleasure of working with him for a number of years with our long time (and still) client Aqua Quip. Remind us to…
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