Schaeffer enjoyed a successful career with Comcast Spotlight for 16 years and was awarded entry to the Presidents Club five times for sales success and customer satisfaction. Tom has been a part of the dramatic shift as digital media has integrated into the marketing landscape and brings a wealth of market knowledge to clients who want…

 Good Article from Marketing Daily on the state or traditional media today.  Be sure to read the comments section as well. “The marketing industry has been focused — and somewhat obsessed — with digital for the better part of the last decade. The result is a massive shift in resources and investments toward digital marketing.…

When audience measurement moved from ‘ratings’ (estimates) to ‘page views’ (trackable) so did the ultimate accountability of the media seller to deliver their promised eyeballs.  But to what degree?  Now two New York car dealerships are suing Autotrader for $1.5 million over allegations that the online car-selling giant double-counted the number of shoppers viewing its…

In case you hadn’t heard former Seattle Mariner Edgar Martinez had his number retired in front of full stadium,  He’s a Seattle legend and a wonderful guy.  We should know, we had the pleasure of working with him for a number of years with our long time (and still) client Aqua Quip.  Remind us to…