The percentage of people ditching their traditional pay-TV packages is expected to skyrocket this year, according to a new study from Emarketer.
TV cord-cutting will outpace projections and increase an estimated 32.8% in 2018, according to new analysis from Emarketer. The firm projects that the total number of cord-cutters will jump from 24.9 million users in 2017 up to 33 million by the end of this year. This hike in cord-cutting comes despite an increasing number of…Read More >>
Schaeffer enjoyed a successful career with Comcast Spotlight for 16 years and was awarded entry to the Presidents Club five times for sales success and customer satisfaction. Tom has been a part of the dramatic shift as digital media has integrated into the marketing landscape and brings a wealth of market knowledge to clients who want…Read More >>
Good Article from Marketing Daily on the state or traditional media today. Be sure to read the comments section as well. “The marketing industry has been focused — and somewhat obsessed — with digital for the better part of the last decade. The result is a massive shift in resources and investments toward digital marketing.…Read More >>
When audience measurement moved from ‘ratings’ (estimates) to ‘page views’ (trackable) so did the ultimate accountability of the media seller to deliver their promised eyeballs. But to what degree? Now two New York car dealerships are suing Autotrader for $1.5 million over allegations that the online car-selling giant double-counted the number of shoppers viewing its…Read More >>
In case you hadn’t heard former Seattle Mariner Edgar Martinez had his number retired in front of full stadium, He’s a Seattle legend and a wonderful guy. We should know, we had the pleasure of working with him for a number of years with our long time (and still) client Aqua Quip. Remind us to…Read More >>
Fun and productive day shooting the next series of Lynnwood Honda commercials commemorating 95 years of the Nelson family being in the car business here in Seattle. Shot here of my creative director John with Erica on camera working with former Mariner and Lynnwood Honda spokesman and customer Dave Valle doing his lines. Thanks to…Read More >>
We are so proud to once again be a part of this 4th Annual Canned Food & Toy Drive with DeAndre Elliot, Tyler Lockett, Kenny Lawler and Trevone Boykin and all the 12’s that helped raised thousands of pounds of food for the Auburn Food Bank and hundreds of Toys for the Soldiers that need…Read More >>