LATEST STEENMAN NEWS

We keep you posted.

Google My Business for Wedding Show Producers

By Steenman Associates | November 18, 2020

Here is a link to the presentation from today’s Bridal Show Producers Summit. Honored to work with this group and share ideas and strategies to create success for this group moving forward. https://www.dropbox.com/s/0m7h4ablgykr03s/Bridal%20Summit%20Google%20My%20Business%20Steenman%20Presentation.pdf?dl=0

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Mostly Automotive Steenman OTT Interview

By Steenman Associates | November 17, 2020

Mostly Automotive Marketing picked up my OTT article and invited me to do their Podcast! Humbled and honored to be the first member of Dealer Marketing Magazine “Expert Panel” to be interviewed by them. View video here, listen on your favorite podcast platform: https://linktr.ee/mamwmw or link directly to podcast episode: https://anchor.fm/matt-wilson50/episodes/OTT–Big-Words-with-Ed-Steenman-em0o8t

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Best OTT Ad Progam

Audience growth, advances in features, targeting and data; support increased ROAS for OTT

By Steenman Associates | October 19, 2020

Roughly half of US adults over 18 use at least one OTT service¹, which translates into about 182 million OTT ad spending has seen double-digit increases in recent years. There are more opportunities now available for advertisers and new attribution models that can track actions including store visits.

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Why Now is the Time to Revisit your SEO Program

By Steenman Associates | June 30, 2020

The KANTAR Covid-19 Barometer study identified three significant changes predicted to remain sticky in our post-pandemic world, to which consumer products and brands will need to adapt. (1) A new wave of digital shoppers will emerge, (2) An extended period of value-consciousness, (3) Localism as a mainstream movement. Using the foundation of these three core trends, and particularly the acknowledgement that on-line shopping will continue to evolve, businesses that position themselves as most responsive are mostly likely to survive and thrive. The world of on-line search has changed significantly over the recent period and today involves many more paths to purchase. Updated Search Engine Optimization SEO is vital and the time to revisit it is now.

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how to buy local podcast advertising

How can I advertise on podcasts? What are ad rates for podcasts?

By Steenman Associates | April 11, 2020

Podcasting provides new opportunities for local advertisers. There are podcasts to support practically every local sport as well as a wide variety of local topics. But while podcast may seem like radio, it requires a unique approach to make your sponsorships successful.

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How does working with an independent media buyer compare to buying advertising from a local radio or television station.

By Steenman Associates | April 8, 2020

Find the best ad rates on local TV stations like KING TV, KOMO TV, Q13 Fox or KIRO TV in Seattle as well as local radio stations like KIRO, KISW or KZOK. An independent media buyer can competitively shop the market to provide you the right program for your business at no additional cost to you.

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Let’s Get Washington Working Again

By Steenman Associates | March 29, 2020

Washington State has been at the forefront of this crisis and we now have the opportunity to be at the forefront of the economic recovery. We ask Gov’t leaders to consider the input of local business owners and begin making plans NOW as to how we get Washington working again while keeping paramount the safety of our customers, fellow workers and our families.

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Aqua Quip KJR Sportsradio Interview.

By Steenman Associates | March 24, 2020

Here’s some of what we’re doing to help our clients survive these turbulent times. A big thank you to our iHeart radio partners for this initiative. https://player.fm/series/softy-dick-interviews/brian-quint-from-aqua-quip-discusses-how-his-business-is-making-accommodations-for-customers-during-the-current-situation Steenman Associates is a Seattle based advertising agency and media buying service with a specific focus on retailers, automotive and event marketers. We work with iHeart radio in…

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Your Customer Communication Survival Guide for COVID19

By Steenman Associates | March 18, 2020

Automotive dealers can let customers know that they are still open for business, the best ways they can connect, and what you’re doing to keep them safe.

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Google My Business: Expert SEO Tips for Auto Dealers

By Steenman Associates | March 10, 2020

Today your dealership needs every advantage and a strong locally-focused SEO strategy is more important than ever. One key way to drive organic search results to your dealership is through a properly optimized Google My Business (GMB) listing. In case you’re not familiar (or it’s been a while), Google My Business is a free easy-to-use…

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NEW AI TECHNOLOGY: Smart Television Advertising in ways never before possible

By Steenman Associates | December 2, 2019

Here is Steenman’s first article as published in Dealer Marketing Magazine. NEW AI TECHNOLOGY: Smart Television Advertising in ways never before possible November 25, 2019 by Ed Steenman How smart is your new Smart TV?  Smarter than you think. Because in addition to cool new features like streaming apps, voice control and Bluetooth compatibility, your TV is…

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Steenman chosen from 600 Automotive Experts for elite Dealer Marketing Expert Panel.

By Steenman Associates | November 11, 2019

Their search for the best automotive experts started with just over 600 people. A short list of 124 experts followed and now we are here.  Dealer Marketing Magazine has chosen Ed Steenman as a member of their prestigious Dealer Marketing Expert Panel. The panel consists of 30 Experts across various marketing and business categories in the…

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Video Demo Reel

The latest from the Steenman creative team.

By Steenman Associates | May 21, 2019
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Our PR Trifecta: Curbed, Improb, and New Atlas

By Steenman Associates | October 23, 2018

Mission accomplished. Our client, Caravan Outfitter based in Seattle is an amazing small camper van.   They had been using adwords and social media tactics to try and gain visibility- achieving only limited success on a national level. They came to use seeking broader exposure and in researching, we discovered 3 national on-line sites that focused…

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Michael Dixon TV Shoot

By Steenman Associates | October 16, 2018

What a “kick” it was to work with new Seahawks Punter Michael Dixon on a new set of ads for longtime client Campbell Nissan.  Yes, he’s wearing a Referee outfit in one spot, and yes, that’s him with a real goat.

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The percentage of people ditching their traditional pay-TV packages is expected to skyrocket this year, according to a new study from Emarketer.

By Steenman Associates | July 24, 2018

TV cord-cutting will outpace projections and increase an estimated 32.8% in 2018, according to new analysis from Emarketer. The firm projects that the total number of cord-cutters will jump from 24.9 million users in 2017 up to 33 million by the end of this year. This hike in cord-cutting comes despite an increasing number of…

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