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The Great YouTube “Handle” Land Grab is on

By Steenman Associates | November 17, 2022

Sunday Nov 14 was the last day for a YouTube channel to claim their new handle.  Starting this week, it’s open season to see if the YouTube ‘Handle’ you want is available. So what is a YouTube Handle and why do you need one? According to YT support “Handles are a way for you to…


Media Insultant Special Edition. Candid discussion with Ad Agency Exec Ed Steenman

By Steenman Associates | July 6, 2022

Does radio lead with it’s chin? Is OTT surpassing traditional TV at the agency level? Is Social media necessary for all clients? In this episode the Media Insultant podcast delves into some real interesting media discussions from the agency point of view. Very interesting for anyone in the media business. Our discussion is with Ed…

Collage of advertising work provided to Auburn Volkswagen by Steenman

Auburn Volkswagen. And what a ride it’s been

By Steenman Associates | June 23, 2022

It is with such mixed feelings that I say goodbye to Matthew Welch and our time together at Auburn Volkswagen.  More than a client, more than a friend or even mentor, Matthew is one of those clients that believes and behaves in a way that is hard to describe.  16 years of working together to…


Media Insultant Update

By Steenman Associates | April 6, 2022

Ad agency owner and automotive marketing expert Ed Steenman talks with Media Insultant Podcast about the recent NADA automotive conference, auto dealership trends and the vehicle inventory shortage and likely effects on local dealership automotive marketing and advertising.

bridal show producers international

What’s Working for Event Marketers

By Steenman Associates | March 29, 2022

AVOD streaming video and email campaigns are creating some of the best ROAS in the current advertising environment for event driven marketers. In this video, OTT expert and advertising agency owner Ed Steenman outlines how to best use these tools to drive attendees to trade shows and events. . #BSPI #video #advertising #email

samples of steenman email campaigns

Marketers plan to ramp up email use in 2022.

By Steenman Associates | January 24, 2022

According to a study by the Association for National Advertisers, direct marketers still prefer email by a substantial margin for reaching people, despite social media rise. As reported by Ad Age today, the “Response Rate Report 2021: Performance and Cost Metrics Across Direct Media” revealed that email was the most used direct medium across business-to-business,…


Media Insultants: Round 2

By Steenman Associates | January 13, 2022

Happy to make a 2nd appearance on the Media Insultant podcast this morning to talk about two of my favorite things- cars and advertising. #automotivemarketing #mediainsultant Media Insultant – Thursday Edition 1.13.22 The Birds give Audacy the bird and Steenman is back with an update on the car biz. from Jackson Weaver on Vimeo.

Read More >> selects Steenman as one of the top agencies in the Seattle area.

By Steenman Associates | December 22, 2021

At, they make it easy to find the best local experts, every time. promises to features only objectively quantified and qualified professionals. Their proprietary research and selection process claims to identify the top service professionals in over 200 different industries across the top cities in the United States. Every month they help over…


Media Insultant Special Guest

By Steenman Associates | October 27, 2021

What great fun to be a special guest on Media Insultant Podcast today! Got to talk all things automotive and impact on advertising revenue for local broadcasters with Keith and Jackson. #automotivemarketing #advertising #mediainsultant


Thank you Vegas Auto Fest

By Steenman Associates | October 11, 2021

What a fantastic event this year. Record engagement and attendance, great weather (Hey, it’s Vegas) and fantastic sponsors and partners made it the best ever. Thank you for letting us be a part of it. Check out some of the photography and imaging associated with the 2021 event. INSTAGRAM TUBE


Introducing Google Analytics 4: New Tracking & a New Way of Thinking

By Steenman Associates | June 15, 2021

Long the industry standard for measuring digital advertising, Google Analytics launched a significant update recently. More than an update, GA4 provides a whole new paradigm on how to think about and measure web traffic. So whether you’re the guy who crunches the numbers, or needs to rely on or manage those that do, here’s a quick dive on what you need to know about the new Analytics 4.

BSPI Annual Conference New Orleans

By Steenman Associates | May 20, 2021

Great fun presenting and sharing the latest updates and best practices on Google My Business as a keynote speaker at the 2021 BSPI conference in New Orleans. Google My Business is an important part of any businesses on-line presence and Consumer and Trade Shows or Event marketers face unique challenges using GMB effectively. Tips, hacks…

Porsche Road Trip Pluto TV

Porsche Road Trip with John Polnik drops on Pluto TV

By Steenman Associates | April 19, 2021

My longtime Creative Director/Associate John Polnik has hit the big time. The first season (8 episodes) of ‘PORSCHE ROAD TRIP WITH JOHN POLNIK’ just dropped on Pluto TV


5 Ways to Building an Effective Digital Presence

By Steenman Associates | March 23, 2021

Developing an effective digital presence is a key part of your larger marketing plan. Here are five steps that can impact your success. Keep posting, stay genuine, and watch your audience grow.


Five Simple Tips to Quickly Boost your Business’ Social Media Following

By Steenman Associates | March 8, 2021

Social media is a necessity for brands and businesses. Customers expect the companies they use to be active on these platforms and will often use your social following as a gauge of how trustworthy the business is. The benefits of social media are easy to see but gaining a following can be difficult. Here are some simple-to-use tips that can give a boost to your social media today.

Dealer Marketing Magazine

Dealer Marketing Magazine Article Preview

By Steenman Associates | January 27, 2021

The Covid-19 pandemic has changed many aspects of our lives, including the way we work, learn, shop and communicate. In regards to consumer video consumption, the pandemic hasn’t so much changed the paradigm as it has advanced significant trends already in motion, mainly the impacts of cord cutting and streaming on the growth of digital video and the continued audience erosion of traditional TV.