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LATEST STEENMAN NEWS

We keep you posted.

NEW AI TECHNOLOGY: Smart Television Advertising in ways never before possible

By Steenman Associates | December 2, 2019

Here is Steenman’s first article as published in Dealer Marketing Magazine. NEW AI TECHNOLOGY: Smart Television Advertising in ways never before possible November 25, 2019 by Ed Steenman How smart is your new Smart TV?  Smarter than you think. Because in addition to cool new features like streaming apps, voice control and Bluetooth compatibility, your TV is…

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Steenman chosen from 600 Automotive Experts for elite Dealer Marketing Expert Panel.

By Steenman Associates | November 11, 2019

Their search for the best automotive experts started with just over 600 people. A short list of 124 experts followed and now we are here.  Dealer Marketing Magazine has chosen Ed Steenman as a member of their prestigious Dealer Marketing Expert Panel. The panel consists of 30 Experts across various marketing and business categories in the…

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Video Demo Reel

The latest from the Steenman creative team.

By Steenman Associates | May 21, 2019
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Our PR Trifecta: Curbed, Improb, and New Atlas

By Steenman Associates | October 23, 2018

Mission accomplished. Our client, Caravan Outfitter based in Seattle is an amazing small camper van.   They had been using adwords and social media tactics to try and gain visibility- achieving only limited success on a national level. They came to use seeking broader exposure and in researching, we discovered 3 national on-line sites that focused…

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Michael Dixon TV Shoot

By Steenman Associates | October 16, 2018

What a “kick” it was to work with new Seahawks Punter Michael Dixon on a new set of ads for longtime client Campbell Nissan.  Yes, he’s wearing a Referee outfit in one spot, and yes, that’s him with a real goat.

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The percentage of people ditching their traditional pay-TV packages is expected to skyrocket this year, according to a new study from Emarketer.

By Steenman Associates | July 24, 2018

TV cord-cutting will outpace projections and increase an estimated 32.8% in 2018, according to new analysis from Emarketer. The firm projects that the total number of cord-cutters will jump from 24.9 million users in 2017 up to 33 million by the end of this year. This hike in cord-cutting comes despite an increasing number of…

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Steenman Associates is pleased to announce the addition of Tom Schaeffer to our team.

By Steenman Associates | June 27, 2018

Schaeffer enjoyed a successful career with Comcast Spotlight for 16 years and was awarded entry to the Presidents Club five times for sales success and customer satisfaction. Tom has been a part of the dramatic shift as digital media has integrated into the marketing landscape and brings a wealth of market knowledge to clients who want…

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Thank you BSPI

By Steenman Associates | April 28, 2018

Thank you BSPI for inviting me back to your annual conference.  Great time presenting and sharing advertising and digital marketing strategies, and reconnecting with friends.

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Has Marketing Gone Too Digital?

By Steenman Associates | April 11, 2018

 Good Article from Marketing Daily on the state or traditional media today.  Be sure to read the comments section as well. “The marketing industry has been focused — and somewhat obsessed — with digital for the better part of the last decade. The result is a massive shift in resources and investments toward digital marketing.…

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Auto dealerships suing Autotrader for $1.5 million in Landmark case.

By Steenman Associates | October 20, 2017

When audience measurement moved from ‘ratings’ (estimates) to ‘page views’ (trackable) so did the ultimate accountability of the media seller to deliver their promised eyeballs.  But to what degree?  Now two New York car dealerships are suing Autotrader for $1.5 million over allegations that the online car-selling giant double-counted the number of shoppers viewing its…

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Congratulations, Edgar

By Steenman Associates | August 30, 2017

In case you hadn’t heard former Seattle Mariner Edgar Martinez had his number retired in front of full stadium,  He’s a Seattle legend and a wonderful guy.  We should know, we had the pleasure of working with him for a number of years with our long time (and still) client Aqua Quip.  Remind us to…

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I’D TELL YA BUT THEN I’D HAVE TO SHOOT YA

By Steenman Associates | February 23, 2017

Informative day at the Nissan NW Region All Dealer Digital Summit today. Google was there with some great new automotive data and insights as well. Would say more but they made us all sign NDAs.

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AN EVENT 95 YEARS IN THE MAKING

By Steenman Associates | February 22, 2017

Fun and productive day shooting the next series of Lynnwood Honda commercials commemorating 95 years of the Nelson family being in the car business here in Seattle. Shot here of my creative director John with Erica on camera working with former Mariner and Lynnwood Honda spokesman and customer Dave Valle doing his lines. Thanks to…

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WE ARE SO PROUD TO WORK WITH AUBURN VW TO HELP SUPPORT OUR COMMUNITY

By Steenman Associates | January 16, 2017

We are so proud to once again be a part of this 4th Annual Canned Food & Toy Drive with DeAndre Elliot, Tyler Lockett, Kenny Lawler and Trevone Boykin and all the 12’s that helped raised thousands of pounds of food for the Auburn Food Bank and hundreds of Toys for the Soldiers that need…

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