Has Marketing Gone Too Digital?
Good Article from Marketing Daily on the state or traditional media today. Be sure to read the comments section as well. “The marketing industry has been focused — and somewhat obsessed — with digital for the better part of the last decade. The result is a massive shift in resources and investments toward digital marketing.…
Auto dealerships suing Autotrader for $1.5 million in Landmark case.
When audience measurement moved from ‘ratings’ (estimates) to ‘page views’ (trackable) so did the ultimate accountability of the media seller to deliver their promised eyeballs. But to what degree? Now two New York car dealerships are suing Autotrader for $1.5 million over allegations that the online car-selling giant double-counted the number of shoppers viewing its…
Congratulations, Edgar
In case you hadn’t heard former Seattle Mariner Edgar Martinez had his number retired in front of full stadium, He’s a Seattle legend and a wonderful guy. We should know, we had the pleasure of working with him for a number of years with our long time (and still) client Aqua Quip. Remind us to…
AN EVENT 95 YEARS IN THE MAKING
Fun and productive day shooting the next series of Lynnwood Honda commercials commemorating 95 years of the Nelson family being in the car business here in Seattle. Shot here of my creative director John with Erica on camera working with former Mariner and Lynnwood Honda spokesman and customer Dave Valle doing his lines. Thanks to…
WE ARE SO PROUD TO WORK WITH AUBURN VW TO HELP SUPPORT OUR COMMUNITY
We are so proud to once again be a part of this 4th Annual Canned Food & Toy Drive with DeAndre Elliot, Tyler Lockett, Kenny Lawler and Trevone Boykin and all the 12’s that helped raised thousands of pounds of food for the Auburn Food Bank and hundreds of Toys for the Soldiers that need…
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