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What Car Dealers Can Learn from Enthusiast Auctions Like ‘Bring a Trailer’
Part One of a Two-Part series. Published in Dealer Marketing Magazine April 30, 2025 By Ed Steenman. DMM Expert Panel Car dealers across the country have been noticing a shift in how cars are being bought and sold. Traditional wholesale channels are still the backbone of the industry, but online enthusiast car auctions—like Bring a…
Read MoreShould you use QR codes on your streaming TV & Video ads?
90% of TV viewers in the U.S. now stream. If you’re one of them, you’ve probably seen video ads that feature QR codes. For reference, QR codes are a type of barcode, or scannable pattern, that can contain various forms of data, like website links, account information, phone numbers, or even coupons. Using a QR code in your streaming ads can be a good idea, but it depends on specific advertising goals and the context in which you plan to use it.
Read MoreThree Industry Thought Leaders: Key Changes in the Automotive Industry Part Two
(Ed note: this article first appeared in July 2023. As of mid-September it, and the accompanying video, has received the most views of all content on the Dealer Marketing Magazine website). In Part One, Steenman engaged Hollenbeck, Phillips and Conley on Key Changes in the Retail Automotive Landscape. In Part Two, the focus shifts to understanding…
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