Podcast Advertising
Programmatic Isn’t Replacing Traditional Media; You’re Just Using It Wrong
There’s a narrative out there that programmatic media buying is the future and everything else is on the way out.
That’s not what’s happening.
What’s actually happening is simpler—and more problematic. People are confusing tools, using them the wrong way, and then blaming the results when they don’t perform.
In this conversation, Jackson Del Weaver and Keith Samuels, hosts of the Media Insultants podcast, sit down with longtime agency owner and media buyer Ed Steenman of Steenman Associates to break down linear vs. programmatic audio buying, where each works, where each falls short, and how to actually use the right tool for the job.
Read MoreMedia Insultant – Special Edition – will Ai cheat you out of budget consideration and what you can do about it.
Our ad agency guru, Ed Steenman of Steenman & Associates joins us for a SPECIAL EDITION of Media Insultant. Ed compares his media buying strategy with an AI buy with Chat GPT. The results may surprise you. He also talks about how to best deal with AI planning if you are in media sales. Welcome to episode 269 of Media insultant.
Read MoreStreaming Audio Advertising: A Game-Changer for Local Advertisers
As consumers increasingly shift from traditional radio to streaming audio, local automotive dealers have a powerful new tool to reach potential car buyers. Platforms like iHeartRadio, Spotify, and Pandora offer precise targeting based on geography, interests, and behavioral intent—capabilities that traditional radio cannot match. To maximize the benefits of streaming audio advertising, dealers must understand platform functionalities and tailor their messaging accordingly.
Read More“I’ve possibly become the Joan Rivers of the ‘Media Insultants’ podcast”
The Media Insultants bring back Ed Steenman for not one, but TWO new episodes – one on the impact and changes in the programmatic video OTT streaming space and a second episode on automotive advertising and Ed’s predictions for 2023.
Read MoreHow can I advertise on podcasts? What are ad rates for podcasts?
Podcasting provides new opportunities for local advertisers. There are podcasts to support practically every local sport as well as a wide variety of local topics. But while podcast may seem like radio, it requires a unique approach to make your sponsorships successful.
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