Podcast Advertising
Media Insultant – Special Edition – will Ai cheat you out of budget consideration and what you can do about it.
Our ad agency guru, Ed Steenman of Steenman & Associates joins us for a SPECIAL EDITION of Media Insultant. Ed compares his media buying strategy with an AI buy with Chat GPT. The results may surprise you. He also talks about how to best deal with AI planning if you are in media sales. Welcome to episode 269 of Media insultant.
Read MoreStreaming Audio Advertising: A Game-Changer for Local Advertisers
As consumers increasingly shift from traditional radio to streaming audio, local automotive dealers have a powerful new tool to reach potential car buyers. Platforms like iHeartRadio, Spotify, and Pandora offer precise targeting based on geography, interests, and behavioral intent—capabilities that traditional radio cannot match. To maximize the benefits of streaming audio advertising, dealers must understand platform functionalities and tailor their messaging accordingly.
Read More“I’ve possibly become the Joan Rivers of the ‘Media Insultants’ podcast”
The Media Insultants bring back Ed Steenman for not one, but TWO new episodes – one on the impact and changes in the programmatic video OTT streaming space and a second episode on automotive advertising and Ed’s predictions for 2023.
Read MoreHow can I advertise on podcasts? What are ad rates for podcasts?
Podcasting provides new opportunities for local advertisers. There are podcasts to support practically every local sport as well as a wide variety of local topics. But while podcast may seem like radio, it requires a unique approach to make your sponsorships successful.
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