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Has Marketing Gone Too Digital?

 Good Article from Marketing Daily on the state or traditional media today.  Be sure to read the comments section as well. "The marketing industry has been focused — and somewhat obsessed — with digital for...
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Auto dealerships suing Autotrader for $1.5 million in Landmark case.

When audience measurement moved from 'ratings' (estimates) to 'page views' (trackable) so did the ultimate accountability of the media seller to deliver their promised eyeballs.  But to what degree?  Now two New York car dealerships...
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Congratulations, Edgar

In case you hadn't heard former Seattle Mariner Edgar Martinez had his number retired in front of full stadium,  He's a Seattle legend and a wonderful guy.  We should know, we had the pleasure of...
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AN EVENT 95 YEARS IN THE MAKING

Fun and productive day shooting the next series of Lynnwood Honda commercials commemorating 95 years of the Nelson family being in the car business here in Seattle. Shot here of my creative director John with...
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WE ARE SO PROUD TO WORK WITH AUBURN VW TO HELP SUPPORT OUR COMMUNITY

We are so proud to once again be a part of this 4th Annual Canned Food & Toy Drive with DeAndre Elliot, Tyler Lockett, Kenny Lawler and Trevone Boykin and all the 12’s that helped...
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Marketing is no longer about the stuff that you make but the stories you tell.

SETH GODIN