News

Discover the latest news and work of the Steenman Associates team.

All
  • All
  • Analytics
  • Automotive
  • Bridal Shows
  • Community
  • Email Marketing
  • Marketing & Advertising
  • News
  • Podcast Advertising
  • SEO
  • Social
  • Uncategorized
  • Video & TV

5 Ways to Building an Effective Digital Presence

Developing an effective digital presence is a key part of your larger marketing plan. This is true even if you don’t offer virtual services or run an ecommerce store. Statistics from January 2021 show that...
Read More -> about 5 Ways to Building an Effective Digital Presence

Five Simple Tips to Quickly Boost your Business’ Social Media Following

In this day and age, being on some form of social media is almost a necessity for brands and businesses. Customers expect the companies they use to be active on these platforms and will often...
Read More -> about Five Simple Tips to Quickly Boost your Business’ Social Media Following

Dealer Marketing Magazine Article Preview

I'm blessed to be a member of the DMM Expert Panel - learning, growing and sharing with fellow automotive marketing pros. Here's are some excerpts from my article they'll be publishing Feb 5, 2021 on...
Read More -> about Dealer Marketing Magazine Article Preview

Happy holiday video wishes from team Steenman.

What's your favorite Holiday movie? Home Alone? A Xmas story? Wonderful Life? I personally love the tradition of watching Die Hard ever year even though there are those naysayers who believe it's not really a...
Read More -> about Happy holiday video wishes from team Steenman.

Google My Business for Wedding Show Producers

Here is a link to the presentation from today's Bridal Show Producers Summit. Honored to work with this group and share ideas and strategies to create success for this group moving forward. https://www.dropbox.com/s/0m7h4ablgykr03s/Bridal%20Summit%20Google%20My%20Business%20Steenman%20Presentation.pdf?dl=0
Read More -> about Google My Business for Wedding Show Producers

Mostly Automotive Steenman OTT Interview

https://youtu.be/Gza1qAIzBQI Mostly Automotive Marketing picked up my OTT article and invited me to do their Podcast! Humbled and honored to be the first member of Dealer Marketing Magazine “Expert Panel” to be interviewed by them....
Read More -> about Mostly Automotive Steenman OTT Interview

Audience growth, advances in features, targeting and data; support increased ROAS for OTT

HERE IS A PREVIEW OF MY NEXT ARTICLE FOR DEALER MARKETING MAGAZINE. Roughly half of US adults over 18 use at least one OTT service¹, which translates into about 182 million OTT subscription video service...
Read More -> about Audience growth, advances in features, targeting and data; support increased ROAS for OTT

Why Now is the Time to Revisit your SEO Program

Your Customers Attitudes, Behaviors and Expectations Are Changing I’ve chosen to look at COVID 19 as a ‘great reset’. It’s been said that problems are opportunities-so  then what exactly is the opportunity for your business...
Read More -> about Why Now is the Time to Revisit your SEO Program

How can I advertise on podcasts? What are ad rates for podcasts?

Podcast Sponsorships provide new advertising opportunities for local businesses. From nationally known shows like Joe Rogan and Ben Shapiro, to niche programs catering to a specific audience, podcasts are officially a thing. As of fall...
Read More -> about How can I advertise on podcasts? What are ad rates for podcasts?

How does working with an independent media buyer compare to buying advertising from a local radio or television station.

There are several ways to purchase advertising from a local radio, or television station. One way is to phone or email the TV station such as KING 5, KOMO TV, KIRO TV and Q13 Fox...
Read More -> about How does working with an independent media buyer compare to buying advertising from a local radio or television station.

Marketing is no longer about the stuff that you make but the stories you tell.

SETH GODIN