News

Discover the latest news and work of the Steenman Associates team.

All
  • All
  • Analytics
  • Automotive
  • Bridal Shows
  • Community
  • Email Marketing
  • Marketing & Advertising
  • News
  • Podcast Advertising
  • SEO
  • Social
  • Uncategorized
  • Video & TV

Auburn Volkswagen. And what a ride it’s been

It is with such mixed feelings that I say goodbye to Matthew Welch and our time together at Auburn Volkswagen.  More than a client, more than a friend or even mentor, Matthew is one of...
Read More -> about Auburn Volkswagen. And what a ride it’s been

Media Insultant Update

Jackson and Keith invited me back for yet another edition of their MI podcast to update their listeners on NADA conference takeaways, key industry trends and what the continued inventory shortages likely mean for dealers...
Read More -> about Media Insultant Update

What’s Working for Event Marketers

AVOD streaming video and email campaigns are creating some of the best ROAS in the current advertising environment for event driven marketers. In this video, OTT expert and advertising agency owner Ed Steenman outlines how...
Read More -> about What’s Working for Event Marketers

Marketers plan to ramp up email use in 2022.

According to a study by the Association for National Advertisers, direct marketers still prefer email by a substantial margin for reaching people, despite social media rise. As reported by Ad Age today, the “Response Rate...
Read More -> about Marketers plan to ramp up email use in 2022.

Media Insultants: Round 2

Happy to make a 2nd appearance on the Media Insultant podcast this morning to talk about two of my favorite things- cars and advertising. #automotivemarketing #mediainsultant https://player.vimeo.com/video/665642729?h=fbeb93cd4b Media Insultant - Thursday Edition 1.13.22 The Birds...
Read More -> about Media Insultants: Round 2

Expertise.com selects Steenman as one of the top agencies in the Seattle area.

At Expertise.com, they make it easy to find the best local experts, every time. Expertise.com promises to features only objectively quantified and qualified professionals. Their proprietary research and selection process claims to identify the top...
Read More -> about Expertise.com selects Steenman as one of the top agencies in the Seattle area.

Media Insultant Special Guest

What great fun to be a special guest on Media Insultant Podcast today! Got to talk all things automotive and impact on advertising revenue for local broadcasters with Keith and Jackson. #automotivemarketing #advertising #mediainsultant https://vimeo.com/639639993
Read More -> about Media Insultant Special Guest

Thank you Vegas Auto Fest

What a fantastic event this year. Record engagement and attendance, great weather (Hey, it's Vegas) and fantastic sponsors and partners made it the best ever. Thank you for letting us be a part of it....
Read More -> about Thank you Vegas Auto Fest

Introducing Google Analytics 4: New Tracking & a New Way of Thinking

by Ed Steenman Reprinted from Dealer Marketing Magazine. Long the industry standard for measuring digital advertising, Google Analytics launched a significant update recently. More than an update, GA4 provides a whole new paradigm on how to...
Read More -> about Introducing Google Analytics 4: New Tracking & a New Way of Thinking

Porsche Road Trip with John Polnik drops on Pluto TV

Our longtime Creative Director/Associate John Polnik has hit the big time. The first season (8 episodes) of 'PORSCHE ROAD TRIP WITH JOHN POLNIK' just dropped. You can see it on demand on Pluto TV. It's...
Read More -> about Porsche Road Trip with John Polnik drops on Pluto TV

Marketing is no longer about the stuff that you make but the stories you tell.

SETH GODIN