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Media Insultant Special Edition. Candid discussion with Ad Agency Exec Ed Steenman
Does radio lead with it’s chin? Is OTT surpassing traditional TV at the agency level? Is Social media necessary for all clients? In this episode the Media Insultant podcast delves into some real interesting media...
Auburn Volkswagen. And what a ride it’s been
It is with such mixed feelings that I say goodbye to Matthew Welch and our time together at Auburn Volkswagen. More than a client, more than a friend or even mentor, Matthew is one of...
Media Insultant Update
Jackson and Keith invited me back for yet another edition of their MI podcast to update their listeners on NADA conference takeaways, key industry trends and what the continued inventory shortages likely mean for dealers...
What’s Working for Event Marketers
AVOD streaming video and email campaigns are creating some of the best ROAS in the current advertising environment for event driven marketers. In this video, OTT expert and advertising agency owner Ed Steenman outlines how...
Marketers plan to ramp up email use in 2022.
According to a study by the Association for National Advertisers, direct marketers still prefer email by a substantial margin for reaching people, despite social media rise. As reported by Ad Age today, the “Response Rate...
Media Insultants: Round 2
Happy to make a 2nd appearance on the Media Insultant podcast this morning to talk about two of my favorite things- cars and advertising. #automotivemarketing #mediainsultant https://player.vimeo.com/video/665642729?h=fbeb93cd4b Media Insultant - Thursday Edition 1.13.22 The Birds...
Expertise.com selects Steenman as one of the top agencies in the Seattle area.
At Expertise.com, they make it easy to find the best local experts, every time. Expertise.com promises to features only objectively quantified and qualified professionals. Their proprietary research and selection process claims to identify the top...
Media Insultant Special Guest
What great fun to be a special guest on Media Insultant Podcast today! Got to talk all things automotive and impact on advertising revenue for local broadcasters with Keith and Jackson. #automotivemarketing #advertising #mediainsultant https://vimeo.com/639639993
Thank you Vegas Auto Fest
What a fantastic event this year. Record engagement and attendance, great weather (Hey, it's Vegas) and fantastic sponsors and partners made it the best ever. Thank you for letting us be a part of it....
Introducing Google Analytics 4: New Tracking & a New Way of Thinking
by Ed Steenman Reprinted from Dealer Marketing Magazine. Long the industry standard for measuring digital advertising, Google Analytics launched a significant update recently. More than an update, GA4 provides a whole new paradigm on how to...
Marketing is no longer about the stuff that you make but the stories you tell.
SETH GODIN