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Introducing Google Analytics 4: New Tracking & a New Way of Thinking
by Ed Steenman Reprinted from Dealer Marketing Magazine. Long the industry standard for measuring digital advertising, Google Analytics launched a significant update recently. More than an update, GA4 provides a whole new paradigm on how to...
Porsche Road Trip with John Polnik drops on Pluto TV
Our longtime Creative Director/Associate John Polnik has hit the big time. The first season (8 episodes) of 'PORSCHE ROAD TRIP WITH JOHN POLNIK' just dropped. You can see it on demand on Pluto TV. It's...
5 Ways to Building an Effective Digital Presence
Developing an effective digital presence is a key part of your larger marketing plan. This is true even if you don’t offer virtual services or run an ecommerce store. Statistics from January 2021 show that...
Five Simple Tips to Quickly Boost your Business’ Social Media Following
In this day and age, being on some form of social media is almost a necessity for brands and businesses. Customers expect the companies they use to be active on these platforms and will often...
Dealer Marketing Magazine Article Preview
I'm blessed to be a member of the DMM Expert Panel - learning, growing and sharing with fellow automotive marketing pros. Here's are some excerpts from my article they'll be publishing Feb 5, 2021 on...
Happy holiday video wishes from team Steenman.
What's your favorite Holiday movie? Home Alone? A Xmas story? Wonderful Life? I personally love the tradition of watching Die Hard ever year even though there are those naysayers who believe it's not really a...
Google My Business for Wedding Show Producers
Here is a link to the presentation from today's Bridal Show Producers Summit. Honored to work with this group and share ideas and strategies to create success for this group moving forward. https://www.dropbox.com/s/0m7h4ablgykr03s/Bridal%20Summit%20Google%20My%20Business%20Steenman%20Presentation.pdf?dl=0
Mostly Automotive Steenman OTT Interview
https://youtu.be/Gza1qAIzBQI Mostly Automotive Marketing picked up my OTT article and invited me to do their Podcast! Humbled and honored to be the first member of Dealer Marketing Magazine “Expert Panel” to be interviewed by them....
Audience growth, advances in features, targeting and data; support increased ROAS for OTT
HERE IS A PREVIEW OF MY NEXT ARTICLE FOR DEALER MARKETING MAGAZINE. Roughly half of US adults over 18 use at least one OTT service¹, which translates into about 182 million OTT subscription video service...
Why Now is the Time to Revisit your SEO Program
Your Customers Attitudes, Behaviors and Expectations Are Changing I’ve chosen to look at COVID 19 as a ‘great reset’. It’s been said that problems are opportunities-so then what exactly is the opportunity for your business...
Marketing is no longer about the stuff that you make but the stories you tell.
SETH GODIN