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Our busy ‘return to in-person’ show season continues
Our busy 'return to in-person' show season continues with digital and media campaigns for the Eugene Spring RV show this week, the Lane County Home & Garden Show (also in Eugene) next week, along with...
Show Season is Back!
Just completed a successful cycle of Wedding Shows in multiple markets and happy to say attendees are back! One of the tools our show promoters and event marketers see consistent returns from are our custom...
“I’ve possibly become the Joan Rivers of the ‘Media Insultants’ podcast”
Apparently the Media Insultants liked my last interview so much that they decided to cut it into TWO episodes- one on streaming OTT advertising https://vimeo.com/776665687 and they just dropped a second one on automotive advertising...
2023 & Beyond: Connected TV’s Bright Future
Courtesy Jake Sheets; Jamloop Connected TV has had a great year in 2022. Streaming platforms increased in popularity and were able to increase investments into their content libraries and advertising capabilities. Now every streaming app...
The Great YouTube “Handle” Land Grab is on
Sunday Nov 14 was the last day for a YouTube channel to claim their new handle. Starting this week, it's open season to see if the YouTube 'Handle' you want is available. So what is...
Media Insultant Special Edition. Candid discussion with Ad Agency Exec Ed Steenman
Does radio lead with it’s chin? Is OTT surpassing traditional TV at the agency level? Is Social media necessary for all clients? In this episode the Media Insultant podcast delves into some real interesting media...
Auburn Volkswagen. And what a ride it’s been
It is with such mixed feelings that I say goodbye to Matthew Welch and our time together at Auburn Volkswagen. More than a client, more than a friend or even mentor, Matthew is one of...
Media Insultant Update
Jackson and Keith invited me back for yet another edition of their MI podcast to update their listeners on NADA conference takeaways, key industry trends and what the continued inventory shortages likely mean for dealers...
What’s Working for Event Marketers
AVOD streaming video and email campaigns are creating some of the best ROAS in the current advertising environment for event driven marketers. In this video, OTT expert and advertising agency owner Ed Steenman outlines how...
Marketers plan to ramp up email use in 2022.
According to a study by the Association for National Advertisers, direct marketers still prefer email by a substantial margin for reaching people, despite social media rise. As reported by Ad Age today, the “Response Rate...
Marketing is no longer about the stuff that you make but the stories you tell.
SETH GODIN