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2023 & Beyond: Connected TV’s Bright Future

Courtesy Jake Sheets; Jamloop Connected TV has had a great year in 2022. Streaming platforms increased in popularity and were able to increase investments into their content libraries and advertising capabilities. Now every streaming app...
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The Great YouTube “Handle” Land Grab is on

Sunday Nov 14 was the last day for a YouTube channel to claim their new handle.  Starting this week, it's open season to see if the YouTube 'Handle' you want is available. So what is...
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Media Insultant Special Edition. Candid discussion with Ad Agency Exec Ed Steenman

Does radio lead with it’s chin? Is OTT surpassing traditional TV at the agency level? Is Social media necessary for all clients? In this episode the Media Insultant podcast delves into some real interesting media...
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Auburn Volkswagen. And what a ride it’s been

It is with such mixed feelings that I say goodbye to Matthew Welch and our time together at Auburn Volkswagen.  More than a client, more than a friend or even mentor, Matthew is one of...
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Media Insultant Update

Jackson and Keith invited me back for yet another edition of their MI podcast to update their listeners on NADA conference takeaways, key industry trends and what the continued inventory shortages likely mean for dealers...
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What’s Working for Event Marketers

AVOD streaming video and email campaigns are creating some of the best ROAS in the current advertising environment for event driven marketers. In this video, OTT expert and advertising agency owner Ed Steenman outlines how...
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Marketers plan to ramp up email use in 2022.

According to a study by the Association for National Advertisers, direct marketers still prefer email by a substantial margin for reaching people, despite social media rise. As reported by Ad Age today, the “Response Rate...
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Media Insultants: Round 2

Happy to make a 2nd appearance on the Media Insultant podcast this morning to talk about two of my favorite things- cars and advertising. #automotivemarketing #mediainsultant https://player.vimeo.com/video/665642729?h=fbeb93cd4b Media Insultant - Thursday Edition 1.13.22 The Birds...
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Expertise.com selects Steenman as one of the top agencies in the Seattle area.

At Expertise.com, they make it easy to find the best local experts, every time. Expertise.com promises to features only objectively quantified and qualified professionals. Their proprietary research and selection process claims to identify the top...
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Media Insultant Special Guest

What great fun to be a special guest on Media Insultant Podcast today! Got to talk all things automotive and impact on advertising revenue for local broadcasters with Keith and Jackson. #automotivemarketing #advertising #mediainsultant https://vimeo.com/639639993
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Marketing is no longer about the stuff that you make but the stories you tell.

SETH GODIN