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Three Industry Thought Leaders: Key Changes in the Automotive Industry Part Two
(Ed note: this article first appeared in July 2023. As of mid-September it, and the accompanying video, has received the most views of all content on the Dealer Marketing Magazine website). In Part One, Steenman engaged...
Dealer Marketing Magazine: Meet Ed Steenman
Dealer Marketing Magazine is a go to publication for automotive marketing. I've proudly served on their 'Expert Panel' for 17 years. Recently, they started a new series featuring all the members. Here's mine. https://www.dealermarketing.com/meet-ed-steenman Excerpt:...
Welcome Pittsburgh Bridal Showcase
Pittsburgh Bridal Show has chosen Steenman Associates as their advertising agency to promote their April 2, 2023 event. Welcome aboard, we're excited to apply our magic to help drive brides-to-be and success to your upcoming...
Our busy ‘return to in-person’ show season continues
Our busy 'return to in-person' show season continues with digital and media campaigns for the Eugene Spring RV show this week, the Lane County Home & Garden Show (also in Eugene) next week, along with...
Show Season is Back!
Just completed a successful cycle of Wedding Shows in multiple markets and happy to say attendees are back! One of the tools our show promoters and event marketers see consistent returns from are our custom...
“I’ve possibly become the Joan Rivers of the ‘Media Insultants’ podcast”
Apparently the Media Insultants liked my last interview so much that they decided to cut it into TWO episodes- one on streaming OTT advertising https://vimeo.com/776665687 and they just dropped a second one on automotive advertising...
2023 & Beyond: Connected TV’s Bright Future
Courtesy Jake Sheets; Jamloop Connected TV has had a great year in 2022. Streaming platforms increased in popularity and were able to increase investments into their content libraries and advertising capabilities. Now every streaming app...
The Great YouTube “Handle” Land Grab is on
Sunday Nov 14 was the last day for a YouTube channel to claim their new handle. Starting this week, it's open season to see if the YouTube 'Handle' you want is available. So what is...
Media Insultant Special Edition. Candid discussion with Ad Agency Exec Ed Steenman
Does radio lead with it’s chin? Is OTT surpassing traditional TV at the agency level? Is Social media necessary for all clients? In this episode the Media Insultant podcast delves into some real interesting media...
Auburn Volkswagen. And what a ride it’s been
It is with such mixed feelings that I say goodbye to Matthew Welch and our time together at Auburn Volkswagen. More than a client, more than a friend or even mentor, Matthew is one of...
Marketing is no longer about the stuff that you make but the stories you tell.
SETH GODIN