Media Insultant – Special Edition – will Ai cheat you out of budget consideration and what you can do about it.
Jackson and Keith, hosts of the popular industry podcast ‘Media Insultants’ reached out to me for my thoughts on a new report from Futuri stating that Ai will cheat traditional linear media out of inclusion on media buys planned with Ai. So, we decided to put things to a real world test with an “Ed versus Ai” comparison of an actual media buy for one of my clients to what ChatGPT recommended. Here’s the story:
Our ad agency guru, Ed Steenman of Steenman & Associates joins us for a SPECIAL EDITION of Media Insultant. Ed compares his media buying strategy with an AI buy with Chat GPT. The results may surprise you. He also talks about how to best deal with AI planning if you are in media sales. Welcome to episode 269 of Media insultant.
Media Insultant is produced each Wednesday as Jackson Dell Weaver & Keith Samuels offer comments, ideas and sometimes snarky comments about the current media landscape. They focus on radio and TV primarily – but also any media that is relevent or beneficial to media sales and management. Videos are under the Media Insultant Showcase on Vimeo.
Thanks for listening!