Everett's Choice For TV and Radio Ads Media Buying

TV & Radio Ads Cost Everett, WA


TV & Radio Ads Cost Everett, WA


Our Everett based media buyers and specialists are experts in developing and implementing cost effective, proven strategies for radio, television and digital media.

One way is to phone or email the TV station such as KING 5, KOMO TV, KIRO TV, Q13 Fox or radio stations such as iHeart Radio, KQMV, or KIRO here in Everett. From there, ‘your account’ will be assigned to an ad salesperson from that TV station. Your “rep” could be highly experienced but is more likely to be a mid-level or even a brand-new hire and you have little to no say in who is ‘assigned’ to you. Next, this salesperson will typically ask to meet with you to do a needs analysis and recommend a TV ad program based on the products his/her particular station sells. Sometimes your rep is allowed to sell other TV stations owned by their same media group, but may also be limited to selling only one particular station they’re assigned to represent. Each salesperson will show you audience ratings combined with metrics like CPP (cost per point), TRP’s (total rating points), Indexing (percent of audience most likely to purchase your product or service) as well as data on overall reach and frequency of the proposed ad schedule. Typically, this information will be presented in the way that best favors that TV or radio  stations’ own offerings which mean each proposal will include different metrics; ratings periods, unit lengths, audience demographics and other information – making it difficult to easily compare proposals. You repeat this process with each Everett TV or radio station in your market, and then it is up to you to sift through all the data provided to try to decide what station or stations to use, how many ads to put where, what are best days or weeks to air them, and what the cumulative effect is to your overall budget and goals.