At Steenman Associates, don’t just drive traffic to your website, we bring your advertising messages together to drive stakeholder engagement of your brand wherever they may be in the digital and traditional space.
While our digital tools include standards like Search Optimization and Pay Per Click, we offer more.
Retargeting, Pixel Targeting and Conversion Drivers are three examples of the types of additional digital advertising tools we can offer to better target, attract and retain website visitors.
Retargeting
Your business spends lots of money to drive people to your website and location. But did you know that 98% of your web visitors leave your site to ‘shop around’ prior to making a decision? Our retargeting program delivers ad impression to people who have already been to your website, help you to develop and maintain top of mind awareness throughout the buying and shopping cycle. These ads are delivered on the sites that people visit visit regularly – from news to sports sites, to social networking and information sites. Retargeting is the only advertising that increases the ROI on all of your other advertising dollars.
Pixel Targeting
Connecting with active in-market shoppers is the name of the game for online display advertising. Pixel targeting allows you to eliminate wasteful impressions and just target brand specific intenders. For example, studies show that 90% of automotive shoppers use the internet during their research and consideration phase. While browsing, the sites they visit often place an anonymous cookie in their web browser. We buy this data. Then, working working with over sixty different ad networks we deliver ads on literally thousands of sites an average of 5 to 7 times for 30 days following targeting.
Conversion Drivers™
Conversion Drivers take your website that is literally the same website your cross-town rival has, and turn it into a lead generation powerhouse. Conversion Drivers will give your website visitors an additional reason to do business with you. Conversion Drivers will allow you to have different specials and events, all for less than you spend on a few liner ads every month.
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