The Auto Pass Card is a innovative new way to buy a car. In addition to getting your best price on a new or used car for sale, car buyers who use the Autopass Program get up to $1,000 in benefits, cash, and gifts! Car buyers shop with confidence because a visit to www.autopass.com pre-approves their auto loan BEFORE they shop at a Dealer.
To promote this new auto loan product, Harborstone Credit Union engaged Steenman Associates, a Seattle based automotive marketing agency that provides brand concept and advertising execution using both digital and traditional media throughout Tacoma, Seattle and Greater King and Pierce County.
The Auto Pass Card Advertising Campaign consisted of both traditional and digital advertising elements in a multi-faceted promotional campaign.
Harborstone has published elements of the autopasscard.com campaign here.